Sears Spring 2015
The theme and tagline for Sears' 2015 spring campaign was "More to Inspire". As email creative director, I spearheaded a collaboration between digital teams to flesh out the style guide with additional icons, patterns, and graphics as well as integrating inspiring experiences in unexpected places throughout the season. Some of the experiences included online tool tips throughout the website that when hovered over would provide relevant tips, as well as an in-store integration where a QR code would launch a hidden digital experience.
Deliverables: Creative Direction, Web, Email, Icons
Credit: IMX Experience Design Team