Sears Holiday 2014
The challenge of Holiday 2014 for Sears was to develop on-brand, on-strategy, fully integrated seasonal campaigns and promotions. As email creative director, I worked closer than ever with the Sears promotional strategy teams, as well as other creative channel leads such as web, social, in-store, and print to have continuous creative dialogs that resulted in our most unified holiday campaign yet.
Deliverables: Creative Direction, Email
Credit: IMX Experience Design Team