Sears Gift Registry
The rebranding of the Sears Gift Registry experience started with mood boards concepted by myself and another senior designer. This direction was ultimately chosen and subsequent materials were then cascaded out by individual creative and production teams across all channels. A style guide was created along with print collateral, in-store signage, a multi-touch triggered email series, and landing pages. As creative director for the email team, I have remained responsible for updating and maintaining the multi-touch email series including the most recent task to convert all emails to mobile responsive design.
Deliverables: Creative Direction, Web, Email, Mobile
Credit: IMX Experience Design Team