In order to send targeted offers to their customers, Lands' End needed to revamp their entire email program. In coordination with the email marketing team as well as a team of developers, I set up a custom email template that would allow different category offers to be served up for each individual customer based on their shopping propensity. In order to ensure the Lands' End team could easily create these dynamic assets, I created a guidelines document with direction on creating images assets well as character limits. During this revamp I also ensured the template was mobile responsive, which was a first for Lands' End and increased the engagement on mobile devices.
Deliverables: Email, Mobile