Kmart Beauty Box
The Kmart Beauty Box is a surprise and delight exclusive available only to members of the Shop Your Way loyalty program. After receiving an email members are entered into a digital experience where they sign up to receive a free box of personalized beauty samples. I was responsible for defining the overall user experience and creative direction, as well as the email and landing page design.
Deliverables: Creative Direction, Web, Email, Packaging
Credit: Charles Noerenberg, Box design